Do you wonder how to rank higher on SERPS by boosting your e-commerce SEO?
Do you have the feeling of competing with new competitors daily?
In this period of e-commerce serving as the storefront, how can you guarantee that your store has more advantages over the others?
Online sellers are facing the top issue which is to build visibility and gain traffic, especially if it is a new starting business and choosing your website is the next step.
What is the major issue you will be facing as a new e-commerce company? How do you deal with them?
Boosting e-commerce performance and lower purchasing costs of customers
Today, the game has changed. If .com is the only domain used by businesses to gain customers, it is different now. If the website’s main goal is to sell, using a .store domain extension becomes better now. Indeed, it is the perfect call to action since it instantly connects with potential customers because it is very relatable and engaging as a website.
Using the .store domain has key advantages, which includes:
- Traffic (87%)
- Visibility (2X)
- Lower cost of conversion (12%)
Here is a detailed explanation for these percentages:
- Increases website traffic by 87%. In comparison with an e-commerce website, using .store main has the chance of getting 87% more visitors than its .com counterparts. The domain name will serve as the online storefront of your business and picking the right domain extension has an impact on the success of your business. The inviting website makes users think that it is a legit online storefront because it has a .store domain extension at the end of the website’s URL, where they can purchase. Direct and clear messaging attracts more visitors and can translate into increased sales resulting in more revenue for the business.
- Enhance website visibility on search engines. Double the amount of search engine visibility by making an e-commerce site with a .store top-level domain. Do you ask how you can do it? Search engines love relevant keywords and to have the word “store” in the domain name is a powerful keyword tactic for the rankings of the site. With this, it doubles your site visibility on search engines to ensure potential customers looking for an online purchase can easily find it online.
- Cost per purchase is reduced by 12%. For the new and growing business, the marketing cost will be the major concern. Thus, the .store domain extension transforms as an SEO strategy. It is 12% to purchase the advertisement that directs the customers to the “store” domain.
Therefore, the user can acquire a much lower cost.
A guide to analyzing a .store domain performance
Contrast Digital has examined the true impact of the .Store TLDs on paid and organic traffic. The extensive report reveals a wealth of insights reshaping the understanding of domain performance. There is a potential long-term benefit when using .store domains from the perspective of SEO, based on the data gathered. There are key facts from the study that you can dig into below:
- Organic study. A 12-month experiment has examined the performance of the two unique websites with .com and .store domains. The domain extension was the key difference between the two websites. If you place yourself as a customer by looking at the two unique websites with .com and the other one has a .store domain, which one would you choose to click on?
Both sites have 82 pages categorized into the following:
- Products
- Categories
- Blog posts
- Information pages
The product descriptions and identical layouts are maintained to control variables and execute a fair inspection. The crawl time of Googlebot will measure the rate through Google Search Console along with the following:
- Impressions
- Clicks
- Click-through
The MATLAB code is used for the significance testing as it offers views into the possible differences between the site’s metrics to form a complete overview of the organic performance.
The key performance result:
- Example.store gets the first 100 clicks, 20,000 impressions, and 250 clicks faster than the example.com
- Google prefers example.store domain over example.com, which indicates faster crawling and indexing.
- Example.store gets a 49.01% larger keyword footprint than example.com.
- In non-blog content, the example.store doma gets a 30.27% increase in visibility than example.com.
- In the blog content, the example.store gets a 67.2% increase compared to example.com
- Generally, the significance testing shows that .store TLDs have outperformed equivalent.com TLDs in CTR, clicks, and impressions.
- PPC report. The report deals with the experiment’s Google paid ads segment, evaluating the example.com performance and example.store over 5 months. Both websites were allowed to naturally perform within three months, the paid media was introduced to see the response to the targeted paid traffic that primarily focused on understanding consumer trust in TLDs. For fairness in using the paid ads environment, the settings were adjusted to rotate ads indefinitely to avoid bias towards a particular ad.
Also, some factors are normalized across both accounts, such as:
- Landing page destinations
- Ad Content
- Keyword targeting
- Max bids
These are made to stop variables and put focus on individual performance.
The key performance result:
- Example.store gets a 12.12% higher conversion rate than example.com.
- Example.store manages PPC spends more consistently on daily budgets, which contributes to better performance.
- Example.store has a significant 15.37%, which has a higher CTR than example.com., it is because of the recognizable community of e-commerce with .store.
- Example.store beat example.com in conversions, let’s say they get 33 versus 24.
- At the end of 5 months, example.store outperformed example.com by getting the best overall in CTR, clicks, cost, and average cost per click.
- .store domain consistently beat .com and became the superior performer in the paid experiment.
Customer acquisition challenge
Capturing the attention of the target audience is difficult, particularly for a new online business without an established record online. Profitability is another key issue that you will be facing. Marketing is also essential to build your brand and it can be costly to perform effectively. So, what will be the best ways to get a good return on your money and maximize the ROI (Return On Investment)?
How to add value while keeping the customer acquisition costs low?
Although there are several marketing tactics and tricks to try, sometimes the answer is simply picking the right domain name. Frequently, your chosen domain name for the business tells consumers many things about what to offer and what to expect. If you are looking to boost your online retail presence and lower the CPA, it is a perfect time to switch things. You can gain a significant performance advantage with a .store domain extension and beat your competitors.
Accepting the evolution of diverse domain extensions: Create a flooding digital identity
Yes, you are at the point of thinking about how will the customers accept and trust a link address that doesn’t end in .com. The usual .com domain extension has been accepted by many people as the first domain extension upon the emergence of the digital world. .Com has been used online and it is the best first domain used by businesses to build visibility and reach the target audience.
The Google Panda update has made these domain extensions more engaging and clever, to convince crawlers that they are legit. Now, how does Google classify a site with a .store domain and how can it have an impact on the search rankings? Domain names have nothing to do with the overall search engine rankings. But, it doesn’t mean that you can simply forget about them and ignore their relevance to any link address.
Indeed, the domain name plays a vital role in your link address. It serves as passes legitimizing a website as real and active, and also a registered and licensed e-commerce. The choice of domain name is an essential aspect of your public image and UX. It is the most recognizable aspect when you enter the world of e-commerce.
Until now, anyone building an online presence on an e-commerce site has been challenged in their decision on which domain name extension is more effective as it is largely determined by the following aspects:
- Conditioning
- Perception
- Overall lack of data
Since .com was the first domain extension that came out online, many are still using it. However, the emergence of some other domain extensions has made the .com users have a diversified digital identity using multiple domain extensions. There is no rule requiring a link address to not use another domain extension while you are using one.
The idea here is that when you have been using .com for many years and you think that .store is more effective, especially when integrated into an SEO strategy, why not use it as well? Since .com is common, there is no need for you to throw away what you have built for years, it is free to invest in another domain extension that you think is much more effective in this era.
Hence, an objective is noticeable and the data-backed study available shows that .store as a TLD can benefit e-commerce sellers in a significant way.